I am a UX and design strategist specializing in cross-cultural communication. With a background in anthropology and sustainability, I create products for people and places for communities. I’ve lived in 4 countries, speak 3 languages, and ask a lot of questions.
I began my journey to capital D design in Amman, Jordan. As I blundered through public transit and baffled many a fruit-seller, I studied how people make choices, which create values, which shape cultures. I have worked as a copywriter, a visual designer, a marketing manager, and a UX strategist, but more than any title, I am an analyst of the great mess that is humanity. I am based in London, but the world is my remote oyster.