I am a
product & innovation strategist.
I translate sustainability
into human experience.
That's technical complexity
With
compelling
simplicity.
Value Proposition | Market Positioning | Visual ISPs | Company Rebrand | Exhibit Design
Repositioning Textile Recycling through AI
Fibre reclamation startup DyeRecycle pivoted their core technology, but their go to-market strategy and brand positioning was distracting potential investors. I restructured the company’s core ISPs and value proposition, rebuilding an entirely new brand architecture from pitch deck and website to physical conference exhibits, all while the product was still in active development.
ESG Translation | Prototyping | Participatory Design | Usability Testing
Creating a Global Culture of Sustainability
One of the world’s largest pharmaceutical companies wanted to translate its enterprise ESG strategy to 26 local markets. We piloted an ESG toolkit with 4 regions, co-creating a curriculum which guided teams from business case development to prioritization, visioning, and impact measurement.
Business Model Design | Customer & Market Research | Physical Prototyping | CAD | Exhibition Fabrication
Selling Rain Back to the Grid through Predictive Analytics
London's sewers overflow after just 2mm of rain, but thousands of small tanks, barrels, and ponds cannot collect water because they are simply full. For my MSc thesis at Imperial, I researched, engineered, and hand prototyped a smart water tap that pays households to store rain before it floods.
Systems Design | Future Casting | Value Mapping | Interaction Design | Human Centered Design
Circular by Design
Accenture wanted to upskill its marketing, design, and development practitioners to use sustainability as a platform for product innovation. Our team was tasked to create a repeatable project methodology, tapping into human-centered design to uncover the opportunities and risks of solving for people and planet.
